The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
— Gary Vaynerchuk
Expert in start-to-finish video production
I manage all aspects of video creation, from concept to final sign-off.
While I’ve handled filming and post production (check out the Hero Video below), my specialties are:
Concepting, Scripting, and Storyboarding
Managing in-house and freelance video crews, actors, voiceover, etc.
Administering video shoots, acting as producer and director
Hero Video
End-to-end Video Production
I handled every aspect of this video, including:
Concepting
Scripting
Storyboarding
Sourcing actors, locations, costumes, and props
Filming
Identifying and incorporating voiceover talent, and stock and partner-provided video, and stock audio
Post production
Video Goal:
Tell the story that the hard-working electricians and technicians ‘busting their knuckles and breaking their backs’ working in the field each day are the true heroes of Wachter.
Isometric Explainer Video: Restaurant
Animated Video Production
I led production of this video, including:
Identifying an animation vendor
Concepting
Scripting
Storyboarding
Managing voiceover actor
Coordinating with sales leaders to ensure video met all goals
Proofing, making edit requests (VO + animation), and providing final sign-off
Video Goal:
The first in a series of animated isometric explainer videos designed to establish the real-world problems that Wachter solves within key industries. The 3D Isometric imagery sets the stage for the unique environment, then flat ‘explainer video’ animations dig into Wachter’s capabilities.
Isometric Explainer Video: Healthcare
Animated Video Production
I led production of this video, including:
Identifying an animation vendor
Concepting
Scripting
Storyboarding
Managing voiceover actor
Coordinating with product team and sales leaders to ensure video met all goals
Proofing, making edit requests (VO + animation), and providing final sign-off
Video Goal:
Wachter’s second isometric explainer video, aimed at telling the complete story of its NOVA product line (as opposed to other verticals where Wachter tells a services-forward, product-agnostic story).
Product-Centric Video: Healthcare
Video Filmed on a California Set, During COVID
I led production of this video, including:
Identifying freelance videographers
Finding a hospital setting to film in
Sourcing realistic healthcare costumes and props
Hiring and coordinating actors local to the set
Concepting
Scripting
Storyboarding
Serving as producer and director
Managing voiceover actor
Coordinating with product team and sales leaders to ensure video met all goals
Proofing, making edit requests (VO + video), and providing final sign-off
Video Goal:
Wachter needed to show its NOVA solution in-action in a filmed video (all prior videos for this product were animated). A satisfied customer built and outfitted a new facility and gave Wachter permission to film this video before patients began using the space — until COVID hit and they locked down. I quickly pivoted and found a standing stage set up to look like a hospital to complete this project.
Wachter History Video
In-depth Internal Video
I led production of this video, including:
Identifying freelance videographer
Sourcing family photos, company artifacts, and stock / public domain assets
Concepting
Scripting
Storyboarding
Managing voiceover actor
Coordinating with company owner to ensure video met all goals
Proofing, making edit requests (VO + video), and providing final sign-off
Video Goal:
As Wachter’s owner prepared for retirement, we created this internal-facing video to capture the storied history of his fourth generation family-owned business. We later used footage captured here to create shorter
Trade ShowVideo: InfoComm 2022
Eye-Catching Stock-Based Video
I created this entire video, including:
Choosing the right online video creation + stock video subscription tool for this project
Collaborating to create show-specific messaging
Concepting
Writing messaging + selecting stock video for each ‘slide’
Coordinating with sales leaders + trade show team to ensure video met all goals
Trade ShowVideo: NRF Protect 2022
Eye-Catching Stock-Based Video
I created this entire video, including:
Choosing the right online video creation + stock video subscription tool for this project
Collaborating to create show-specific messaging
Concepting
Writing messaging + selecting stock video for each ‘slide’
Sourcing / creating icons to illustrate each concept
Coordinating with sales leaders + trade show team to ensure video met all goals
Video Goal:
This trade show video was used in the booth to draw foot traffic and visually display Wachter’s sales message for the show. Since it was NOT shared on social, there is no sound.