After reviewing my resume, what questions do you have?

Let’s connect to discuss!

Jessica Martin »

Hands-on Servant Leader | Content Catalyst | Oxford Comma Advocate

Profile

As a strategic, people-first leader with 15+ years of B2B and B2C marketing experience, I turn complex concepts into clear marketing messages and campaigns that drive users to action. A writer and designer at heart, I weave together compelling copy, imagery, and video to drive results. And I develop nimble teams of agile professionals to accomplish these goals at scale.

Key Skills

Expert proficiencies, including:

  • 15+ years of digital marketing experience including management, strategy, implementation, analytics, and reporting

  • 8 years of management and leadership roles, including marketing department management, training and coaching, program and team leadership, and volunteer management

  • Writing, copyediting, and managing content for internal and external audiences

  • Graphic design, photography, and video content creation

  • Social media management for multiple employers and non-profit organizations

  • PPC, SEO, Inbound, Email Marketing, eCommerce, Trade Shows and Events, Print and Broadcast Advertising, and Direct Mail

Experience

Marketing Manager, Marketing Specialist

Wachter, Inc., 2016-Present

Manage the entire marketing program for a nationwide solutions integrator that grew from $240M to $350M+ during my tenure. Strategize, execute, and oversee production of all marketing and communications efforts, including the management of internal employees and external agencies and freelancers.

Key Skills / Experiences—

  • Marketing strategy

  • Establish and track KPIs

  • Hire, manage, and coach employees

  • Design + manage multiple company websites

  • Inbound marketing

  • Graphic design

  • Branding

  • Videography

  • Content development

  • Trade show and event management

Digital Media Manager

University of Saint Mary, 2013-2016

Handled all aspects of web and social communications and coordinated with a small team for all other university communications, including writing and/or proofing content for marketing pieces, alumni magazine, donor relations, internal communications, and community outreach efforts.

Key Skills / Experiences—

  • Copy (writing, editing, and proofing)

  • Photography

  • Presentations

  • Online job postings

  • Cultivated relationships (leadership, peers, media, community, clients)

  • Digital media strategy

  • Social media management

  • Web content management

  • Content marketing

  • Metrics and analytics

  • Training and directing graduate assistants, interns, and student workers

Client & Media Coordinator

Duff Dynamic Marketing, 2013

Developed and negotiated media plans, wrote advertorials and ad copy for insertions in national publications, and managed complex marketing projects on behalf of multiple clients.

Key Skills / Experiences—

  • Media planning and strategy

  • Media buying, negotiations, insertions

  • Advertorials (concept, interview, write, obtain approvals, submit for publication)

  • Research (finding, compiling data)

  • Press releases

  • Direct mail

  • GIS maps, reports, and presentations

  • Copy (writing, editing, and proofing)

Web Content Manager, Collegiate Program Coordinator, Sales Specialist, Customer Service Representative

K&Company / EK Success Brands, 2004-2012

Responsible for all web content for a large online education portal — including articles, blog posts, online course content, email blasts, and video clips.

Key Skills / Experiences—

  • Program and project management

  • Policies and procedures

  • Licensing and contracts

  • Coordination of U.S. and Chinese manufacture of custom products

  • Inventory control

  • Planograms

  • Customer service

  • Order entry, approval

  • Cross-functional collaboration

  • Marketing strategy and planning

  • Online education portal and community

  • Video-driven online classes

  • Social media

  • Content (articles, projects, blogs, etc.)

  • SEO Metrics and analytics

  • Cultivated relationships (senior leadership, peers, media, consumers)

Education

Master of Arts in Education (Adult Education Track), December 2016

University of Saint Mary, Leavenworth, KS

  • Cumulative GPA: 4.0

  • Thesis: Speech-based Service in a Public Speaking Course: Impacts on Student Perceptions of Success and Civic Duty

  • Pi Lambda Theta Honor Society (Education)

Bachelor of Arts in Communications (Journalism Emphasis), May 2004

Park University, Parkville, MO

  • Cumulative GPA: 4.0

  • Alpha Chi National Honor Society

  • National Society of Collegiate Scholars